Thanks for all the input everyone, Laurel Wilt was my main concern.
I was "hoping" that the super hass could draw a bit of a special market due to its size. I was also hoping that by concentrating on smaller specialty markets, like Oaks Farms, I could skip the middle man and shipping.
But - "hoping" is not a business plan, so I would have to do some homework for sure.
Cookie makes a good point also about selling direct. That may be the way to go, along with mangoes, atemoya, etc.
I'd personally stay away, because of saturated market, and laurel wilt...
I remember one year in South FL, the cost to pick avocado was more than the what you could get from selling it....so all the avocado went to waste, and it was all over the ground everywhere, thousands of pounds of perfect fruit.
Thanks Adam, I *assume* those avocados were the watercodo varieties and not Hass?? Just out of curiosity, have you tried one of the super hass avocados out now? I've only had one, but I thought it was as good, maybe even better than the standard hass. And the size was really impressive.
There have been avocado shortages, I remember a few years ago Subway stopped offering it on their sandwiches because of the shortage. It makes sense that they would increase production.