I use Sugar Dragon mostly in making ice cream (S-8 variety). Its flavor is very berry-like, has a high enough sugar content for desserts and jams, and the deep purple flesh translates very well visually, giving an appearance between strawberry and raspberry in color. But there can be a VERY definitive difference between purple and red varieties. Orejona, for example, is a true RED flesh, not deep purple, and some of the Costarinensis (Costa Rican) heirloom fruit are downright bloody. Im currently trying to nurse back to health one of my original cross-bred seedlings that produced fruit so deep in red that if you ate a large fruit in a single sitting, enough of the red color would pass through your system unprocessed. Gave me a hell of a fright the first time it happened, and I used to have to warn people who i gave it to that to not panic if their toilets looked a little pink the next day. Costaricensis tends to taste a little "earthy", like beets, instead of floral, and can have a good sugar content. They also have a very good texture to them, more solid, like watermelon, instead of getting mushy under pressure.