Some changing in crop production has been caused by the introduction of Brand names in the citrus business, something unheard of a little more than a decade ago. Calling the fruit Cuties instead of selling them as simply mandarins has changed the game. Summer maturing Valencia acreage is declining at a rapid pace, down almost 40,000 acres while mandarin types, now called Cuties, have increased from less than 5,000 acres at the end of the 1990s, to more than 60,000 acres. There is strong evidence that the branding, coupled with aggressive marketing, will continue to put the citrus category at the front of consumers' minds for many years to come. This is because the advertising and brand promises are underpinned by the promised joyful eating experience - easy to peel, usually seedless and good eating quality.
Millet