Giving Citrus Varieties Brand Names Has Really Changed The Market

[Millet]

Some changing in crop production has been caused by the introduction of Brand names in the citrus business, something unheard of a little more than a decade ago.  Calling the fruit Cuties instead of selling them as simply mandarins has changed the game.  Summer maturing Valencia acreage is declining at a rapid pace, down almost 40,000 acres while mandarin types, now called Cuties, have increased from less than 5,000 acres at the end of the 1990s, to more than 60,000 acres. There is strong evidence that the branding, coupled with aggressive marketing, will continue to put the citrus category at the front of consumers' minds for many years to come.  This is because the advertising and brand promises are underpinned by the promised joyful eating experience - easy to peel, usually seedless and good eating quality.

Millet

[Tropheus76]

I thought all Cuties were from a specific couple orchards from those crooks who own Fiji Water and they vigorously defended against attempts to spread them going so far as to attempt to sue nearby beekeepers for bees "trespassing" into Cutie orchards? Or have they simply bought up that much land themselves?

I do love Cuties though and the not as sweet Halo's.

[brian]

I'm glad to see that fruit marketing is increasing.  I hope this will result in more consistent quality for branded fruit.   

[fruit delivery vancouver]

I agree with you Brian, we haven't seen the fruit name change here in Canada but it cannot be bad thing for the fruit industry as a whole. I do prefer the name mandarin though!