Author Topic: OJ Consumption In The USA  (Read 1466 times)

Millet

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OJ Consumption In The USA
« on: June 05, 2015, 10:40:30 AM »
 Per-capita OJ consumption in the United States, once almost 6 gallons a year, now is about 3 gallons per person annually . Presently there is about double the amount of OJ in storage then normally needed as a prudent backup. There are signs of faith in the industry's future. Last fall, A. Duda & Sons completed a 3,000-acre citrus tree-planting initiative in LaBelle, Florida to help supply future juice needs for the Coca-Cola Co.
Millet

Riverland

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Re: OJ Consumption In The USA
« Reply #1 on: June 06, 2015, 06:08:46 PM »
When OJ is cold stored for up to 12 months, pasteurised with vit C and flavour packs added to the final product, is it really orange juice anymore?  Hopefully this drop reflects more people juicing their own, given the juicing phenomenon.
« Last Edit: June 06, 2015, 06:11:02 PM by Riverland »

Millet

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Re: OJ Consumption In The USA
« Reply #2 on: June 06, 2015, 09:41:02 PM »
I believe that the flavor packs are 100% of what was earlier taken from the OJ before storage and then replaced  back into the OJ before sale. So yes, it is still really orange juice.  - Millet

jcaldeira

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Re: OJ Consumption In The USA
« Reply #3 on: June 06, 2015, 10:36:41 PM »
"In the United States, fresh flavor is paramount, so juice makers include a compound called ethyl butyrate in the flavor packs. This compound isn’t an artificial flavor: It occurs naturally in fresh-squeezed orange juice as an aroma, but because it’s volatile, much of it is driven off during pasteurization and deaeration. Adding more ethyl butyrate to the juice after these processes actually restores the impression of freshness."      - Cooks Illustrated magazine

The entire food industry is in a difficult market to make money.  The U.S. population is growing at less than 1% annually, and overall per-person caloric intake remains the same, so the total U.S. food and beverage market is only growing 1% per year.  Any significant growth means capturing market share from other food and beverage producers.   A tough nut to crack.



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