The issue could be solved or improved if the produce buyers in supermarket chains would make an effort to buy the right varieties. It would reward the grower that is growing better and not so prolific varieties. I get paid in the summer around .19 a lbs of avocado. That same fruit I saw in the supermarket for $2.00. There is no incentive for a grower to produce good quality fruit because he gets paid the same. To give you an example I have Dupuis in my grove. That is one, if not the finest of our early varieties. You can start picking them in June and I'm still eating them. Simply tasty. A tree produces 75 lbs vs other varieties not as good that will produce 200 lbs. If you are paid the same which one would you grow?
Avocados need to be sold by variety name just like apples and pears with different prices. But in all honesty, I don't see the change coming any time soon, the consumers don't insist or demand it.
