BONITA SPRINGS, Fla. -- The Florida Department of Citrus is in the final stages of negotiations on a roughly $1 million contract with comic book publisher Marvel Comics Worldwide Inc. to create a new Captain Citrus character to market orange juice to pre-teens and teens. Marvel Comics will remake the current Captain Citrus — which is essentially a life-sized representation of an orange — into a big buff superhero similar to his comic book and movie namesake.
Captain Citrus will transform from a gender neutral character to a big time male superhero with a superman style cape and a colorful orange uniform. Marvel will create and publish 1 million copies of a print comic book for free distribution to the children's schools and summer camps. The Lakeland Ledger reports that the Citrus Department and Marvel Comics hopes to kick off the new Captain Citrus this fall in an extravagant Times Square NY event. - Millet
Topic: CAPTAIN CITRUS - New Superhero Fights For The hearts Of Children (Read 1232 times)