It may be too late for this batch, but how I have always done mine, and I get literally 100% germination, is first I suck as much pulp off the seeds as I can.
Then I put them all in a container of water (I use rain water, not tap water but I don't know if it make a difference). Then every day I rinse them off gently to continue removing the pulp. If you leave too much pulp they can ferment, which kills the seed, but you don't have to get it ALL off.
They just sprout a root (starts out as a thick white bump) right in the water in less than a week, then once they have done that, plant them. You lay the seed right on the surface, and maybe push them in just a tiny bit, with the root pointing down.
I use regular potting mix with 50% perlite, give them bottom heat and don't let them dry out but don't let the soil get mushy or they will rot.
Here are some. Planted very shallow...

