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Side by side isnt always as definative as you might think. I can test them side by side, but my conditions are far more favourable to producing good atemoyas than it is to producing good cherimoyas. If the same side by side were done in Adelaide or San Diego, I'm sure it would be the opposite. The best atemoyas I've had are from areas with deep fertile soil over old volcanic plugs. I take people's word when the dominant opinion is that top cherimoya is better than top atemoya, but I wouldnt put all my faith in a side by side tasting of dozens of great cherimoyas grown in optimal conditions versus old-hat atemoyas generally outside of their comfort zone. If you lived in So Cal then yes. If you lived elsewhere, take it as 'Cherimoya is better in So Cal'.