What sort of clay as there are so many types with different properties regarding drying, cracking, allowing root penetration, shrinking etc. Parent material and how it formed might tell you something. If anyone has had luck with gypsum Id be surprised. Deep ripping and continual generous application of organic material is the safest bet I reckon. Planting in holes dug in it that become wells doesnt work for most plants but planting on raised lines and mounds does.