The white crust was originally a mound and when I touched it (very lightly), most of it fell off exposing this hole. What might be causing it?

A friend of mine had a HUGE plume like this in her avo, she let go way too long and finally she got worried about losing the tree, its leaves were curling and it was defoliating, so she called me. I took the pic below.
Nobody locally I spoke with knew what it was, and the county ag servive couldn't help her. I went there hosed it down with a jet of water, and soaked it with plant doctor. I left my sprayer with her and she sprayed it every day till the gallon mix was gone. It stopped leaking that white crusty ooze and it fruited fine this year. I don't know what you have but if I were you I'd call an arborist (my friend refused to pay one) as soon as possible.
